Marketron TvSCAN

Marketron TvSCAN is the predominant Sales Proposal and Research software for television stations in the U.S. TvSCAN features a fully integrated suite of products for sales, traffic integration, and business intelligence systems built to fill the evolving needs of the television market. Every product is backed by our outstanding technical support team and training from industry experienced staff.

The software that we created two decades ago changed the way the television business operated, and today we're still looking for solutions to address the needs of broadcast professionals. Now, we're taking our product further incorporating the latest development tools and the best personnel available. We're Moving Forward!

• 25 years of experience behind the product
  
• Easy maintenance of station inventory
  
• Speeds up process of creating client proposals
  
• Calculates R&F, GRPs, Gross Impress-ions, CPP, CPM as spots are scheduled
  
• Integrates with all major Traffic Vendors for EC and posting
  
• Offers Research Trend Reports, Rankers and Audience Profiles
  
• Accesses other data: Nielsen, Scarborough, CMR, SQAD, Paper Trends & more!
  
• Research On Demand: Research on Demand is like having a full time research director without adding personnel
  
• Hosting Solutions: Solution providing all of the functionality of the Marketron TV product family via the Internet
  

Online Training

TvSCAN offers a vast array of on-demand training for end-users of Marketron TvSCAN and more. Click here for our Current TV Class Schedule.

Marketron TvSCAN has been proactive in developing solutions that move the TV advertising industry forward. TvSCAN offers a fully compliant electronic business solution that supports both the TVB ePort and Proposal XML open standards initiatives. TvSCAN clients using the new e-commerce solutions benefit from the cost-savings and efficiencies of electronically transacting business.

Please look for other exciting Moving Forward changes within the next several releases of TvSCAN.