Marketron TvSCAN

Marketron TvSCAN is the predominant Sales Proposal and Research software for television stations in the U.S. TvSCAN features a fully integrated suite of products for sales, traffic integration, and business intelligence systems built to fill the evolving needs of the television market. Every product is backed by our outstanding technical support team and training from industry experienced staff.

The software that we created two decades ago changed the way the television business operated, and today we're still looking for solutions to address the needs of broadcast professionals. Now, we're taking our product further incorporating the latest development tools and the best personnel available. We're Moving Forward!

• 25 years of experience behind the product
  
• Easy maintenance of station inventory
  
• Speeds up process of creating client proposals
  
• Calculates R&F, GRPs, Gross Impress-ions, CPP, CPM as spots are scheduled
  
• Integrates with all major Traffic Vendors for EC and posting
  
• Offers Research Trend Reports, Rankers and Audience Profiles
  
• Accesses other data: Nielsen, Scarborough, CMR, SQAD, Paper Trends & more!
  
• Online Training: on-demand training for end-users of Marketron TvSCAN and more.
  
• Research On Demand: Research on Demand is like having a full time research director without adding personnel
  
• Hosting Solutions: Solution providing all of the functionality of the Marketron TV product family via the Internet
  

Click Here to Visit the Marketron Broadcast Solutions website

Marketron TVScan has taken an active role for several years in the Electronic Business Exchange. For example, our customers have for some time been able to send web avails and other documents such as TAM files via the web. We continue to take a proactive development stance related to the electronic exchange because we fully understand the positive implications for our industry.

The avails submission portion of the TVB format has been recently moved back to the 2nd quarter of 2008 by the TVB. We are continuing to monitor and work closely with all of the new TVB electronic formats and will deliver to our customers everything you will need to submit avails when the industry has completed defining the standards for the television industry.

Please look for other exciting Moving Forward changes within the next several releases of TvSCAN.