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Market Analysis
Market Analysis is our premiere competitive reporting product.
Combining the use of CMR and Nielsen data, Market Analysis offers competitive reporting by product category, agency, or advertiser to create reports with deeper market breakdowns than other products.
Reports
- Low Share
- No Share
- New Business
- Lost Business
- Station Summary
- TvSCAN Post
- Advertiser Analysis
- Station Log
- Category Overview
With just a minimum of keystrokes view no lost business, won business, new business and verify which dayparts and specials were bought on competitive stations. Learn where specific retail categories, such as Automotive and Restaurants, spent their advertising dollars in the market. Market Analysis quickly creates post-buy analysis reports from monthly CMR data. With a link to TvSCAN, quickly compare competitive schedules based upon GRP's, reach, or CPP with the ease of a one-button export.
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