Exchange
The Mediascape Platform connects the media ecosystem by providing an open exchange of data, allowing disparate systems to communicate. This also provides the foundation for a host of services that deliver value to the media industry. The Mediascape Platform and Services connect buyers and sellers to electronically flow orders, invoices, performance information, ratings data and more. The Mediascape Platform’s data exchange capabilities mean fast, accurate and reliable communication – the lifeblood of our business.
Key Benefits
- Open platform for integration and additional growth opportunities. The Mediascape Platform supports industry standards such as the 4A standard for electronic invoices and the RAB standard schema for radio orders. Where industry standards don’t exist, Marketron has created and implemented new APIs (application programming interfaces) for communication with reporting platforms, networks, streaming ad servers and other business and technology partners in the media industry. In addition, the open platform architecture provides the industry with the ability to leverage additional revenue growth and cost cutting efficiency opportunities for your organization.
- Accurate and reliable. Electronic connectivity significantly decreases the time spent manually re-keying data such as order entry and network affidavit completion, while also reducing the risk of data entry errors that cost your organization money. The Mediascape Platform enables media trading partners to communicate quickly, accurately and reliably.
- Drive revenue for your station. With the click of a button, local, national and network orders are delivered to your Marketron traffic system. Partnerships with leading firms including Katz Media, Arbitron, Donovan, Strata, Counterpoint and others provide your buyers with a consistent, accurate, efficient method of ordering business at your stations.
- Technology you can trust. The Mediascape Platform uses the most advanced technology available to move information seamlessly among different business systems. We ensure that it is reliable, secure and that it scales to support the growth of your business.
Key Services
The Mediascape Platform facilitates connectivity across the media industry by providing the foundation upon which a variety of systems can connect and communicate data.
- Electronic Orders and Invoices
Say goodbye to paper order transfers, faxes and other slow, error-prone methods of booking business. Finally buyers and sellers are connected electronically. The Electronic Orders and Invoices service also cuts discrepancies by reducing mistakes made in order entry saving time, money and credibility.
- Network Connect
Allows your networks to send orders, copy instructions and revisions directly into your traffic system electronically, thereby eliminating discrepancies and reducing manual labor. Performance affidavit information is returned to the network automatically.
- Media Connect
Enables your organization to provide advertisers with a secure web portal that represents the unique brand and personality of your station or group and encourages advertisers and agencies through a loyalty program to manage their own accounts by paying bills online and on time, checking spot times, listening to creative and more.
- Proof of Performance
Allows stations to email advertisers and agencies with scheduled, aired, posted and invoiced spot information on demand or on a pre-determined schedule. Emails are station branded and can appear to originate from each account executive with a customized marketing message for a personal touch, strengthening the relationship with the buyer.
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