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Market Analysis interfaces with Marketron TvSCAN allowing users to pull advertiser schedules and competitors and view different post buy analysis information, such as reach and frequency.

Marketron has partnered with leading research companies Kantar Media and Nielsen enabling our clients to utilize multiple types of data for competitive reporting.

Key Benefits

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  Competitive media strategy. Market Analysis allows you to analyze your competitors’ advertising pressure down to the spot details, such as time, position of display and rates. This gives you the ability to measure your audience CPP, reach and frequency for the same advertising schedules so you can improve your performance and strategy in future campaigns. Along with viewing competitive advertising schedules, the system gives you a view of the month-to-month trends in advertising so you can focus in on which months an advertiser tends to spend more dollars and why.
• Increasing prospective business. Market Analysis provides stations the ability to pull reports targeting share of local market business. Stations have the ability to see any advertisers that entered their market from whom they did not get a piece of the business as well as break it down to see what particular programs, time frames and audience these advertisers were targeting. This visibility is helpful in looking for prospective advertising relationships as well as maintaining current ones.

Key Features

• Advertiser schedule. Provides the ability to pull an advertiser schedule for your stations and competitors to see schedule performance details. Schedules can be viewed by numerous data elements to give you a complete picture of your past schedules and how to correct future campaigns.
• Low share/no share – provides monthly level data. The custom preference selections in Market Analysis make it easy to retrieve reports based on low share and no share. Sales can select certain advertisers that they received a low share of the buy from and view which stations received more share as well as the details behind the cost distribution. This brings in opportunities for future campaigns.
• Trending. Graphical representation of dollars spent by advertiser by month. Stations can view this data across a full year to see how certain advertisers have distributed their costs. Data can be printed and exported for quick reference internally when putting a campaign schedule together.

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