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Key Benefits

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• Improve customer service. Save your advertisers time and make it easy for them to do business with you. Offer your advertisers a user-friendly application that allows them to manage their own account online anytime, anywhere.
• Create customer loyalty and gain a competitive edge. Create happy and loyal customers by rewarding them for doing business with your station. Create experience-based loyalty rewards that cement a close personal tie between your advertisers, your staff and your station. Gain the competitive edge by providing easy-to-use but sophisticated technology that your customers will embrace and value.

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• Move to a completely paperless receivables process. Present invoices online and eliminate paper and postage costs while also decreasing processing time by receiving electronic payments and having those payments deposited directly into your bank account. Provide your advertisers the choice to go paperless.
• Receive payments faster, lower DSO. Our simple, paperless and accurate application allows your advertisers to view invoices and pay them online through a secure payment processing gateway. No need to wait for paper reconciliation or checks to clear. The earlier the customer pays, the more reward points they earn, thereby lowering your receivables.
• Promote efficient workflow and reduce costs. Streamline your internal workflow in terms of invoicing, collections, administration and sales while supporting your customers to do the same on their end.

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• Increase customer touch points. The highest retention rates are from those customers that feel connected to your station and account executives. Create daily contact with your advertisers as they log on to hear their commercials, see their on-air and online schedules, approve copy and have constant and easy access to their account executive.
• Leverage unsold inventory. Don’t let unsold inventory go to waste. Once it’s gone, it’s worthless. Reward key customers for their business by allowing them to add weight to current campaigns by buying unsold inventory at a reduced cost or redeeming reward points. Instantly let your customers know about station promotions, sales packages and features so that they can benefit from them.

Key Services

• Individually branded station website. Media Connect is configured for each individual station, allowing you to show your personality and communicate directly with your advertising customers.
• Complete account management applications. Media Connect integrates directly with your Traffic and Billing system to give your customers access to 100% accurate and up-to-the-minute account information. Information such as scheduled spot times, invoices, creative copy and all station contact information is a click away. Media Connect allows advertisers to view and pay invoices, review campaign schedules, listen to their commercials, view banner ads and create a library to manage and use for future campaigns.
• Secure online payment portal. Allow customers to pay with Visa, MasterCard, American Express, PayPal or electronic funds transfer (EFT) directly to your financial institution with our PCI compliant service or continue to use your existing online payment portal. Marketron guarantees that we’ll beat your current processing rates through a partnership program with Chase Paymentech, one of the largest and most respected payment processors in the business. Based on statement comparisons for merchants that recently switched to Chase Paymentech, Chase Paymentech anticipates it can save radio stations that utilize Marketron solutions up to 19% off their processing fees.
• Unique customizable loyalty program. Reward your customers for paying invoices online. Set the point allocation to encourage early payment of invoices and create unique experiential station- specific rewards that don’t add to the cost of sale. By offering incentives that only your station can provide such as backstage passes, meet-and-greets with artists, lunch with favorite on-air personalities and mobile campaigns…there is no limit to what you can offer and create.
• Comprehensive marketing database for creating your own insider club. Give your advertisers the inside edge by promoting and providing essential communication about station events, workshops that will help your advertisers to grow their business, upcoming sales events and surveys. Provide immediate email access to account executives and other key station personnel resulting in better customer service and increased revenue.