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Qualitap
What is Qualitap? Qualitap is a software tool used to identify consumer’s
behavior patterns. It helps companies identify, research, plan, design and market products and
services based on consumer preferences.
- Qualitap helps uncover the lifestyle habits, shopping and media habits of specific
demographic and geographic groups via local and national consumer data
- It provides an analysis of consumer data along with radio, TV, cable, print or outdoor media
- Qualitap’s mapping capabilities shape data clearly and graphically in form of charts, profiles,
crosstabs and ranker reports.
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