Marketron Traffic: Radio Traffic & Billing Software

Key Benefits

• Operational flexibilities. Marketron Traffic software can be customized to run your organization in the manner that works best for you. From a distributed market-based model, to a regional deployment model offering standardization across databases and cross utilization of resources, to the fully centralized operation model with potential for select operations to be outsourced, Marketron can accommodate your unique needs.
• 
  Click to Enlarge
  Increase sales productivity. Our integrated sales functions enable stations to electronically approve orders, minimize data entry tasks and streamline communication between station sales, radio traffic and radio billing departments; thereby reducing errors and increasing productivity.
• Maximize inventory and revenue. Marketron has the most advanced and customizable spot scheduler available, ensuring optimal automatic spot placement and maximization of your limited inventory. Enable radio traffic managers to easily review inventory and manipulate spot placement to make the most of revenue and reduce makegoods. Through powerful inventory query features, traffic managers can quickly identify and reschedule lower rate spots to accommodate higher priority advertisers. Market driven efficiency tools ensure you get the most revenue possible based on the inventory available.
• Customizable real-time reporting. Provides both detailed and cross-market roll-up reports that deliver tremendous insight to station management, allowing you to monitor progress and take action to maximize revenue. Review of station revenue streams and inventory sales allows management to accurately design and track progress against group-wide and regional goals.

Key Features

• AE order entry. Our AE order entry is designed for the active sales force and enables AEs to quickly and efficiently enter their orders directly into the radio software system while on the go. Say goodbye to math errors and messy handwritten orders. With easy and intuitive features such as copy and paste, auto-fill, and advertiser defaults, AE order entry simplifies even the most complex workflows.
• Electronic approval process. The electronic approval process is safe and secure with all orders requiring approval before they are scheduled. Proposals and sales orders that require revisions can be easily and quickly electronically sent to your AEs for prompt action.
• 
  Click to Enlarge
  400-day boardfile. Marketron Traffic’s boardfile gives you exact spot placement for more than a year in the future. You will maximize revenue with comprehensive and accurate inventory information right at your fingertips.
• Advanced scheduler. The Marketron Traffic advanced scheduler uses a complex system procedure, looking at customized business rules and criteria to determine the best placement for your spot. The priority of the various criteria is controlled by your station so that you can tailor the system to your selling philosophies.
• Inventory and revenue optimization features. With the ability to view more than a week’s worth of logs on one screen and advanced workflow tools, radio traffic managers have the power to maximize revenue through spot placement. The system works for users with the same objective as it front loads spots and schedules based on the priorities your station has determined.
• 
  Click to Enlarge
  Management and AE reports. Our endlessly flexible report-building module provides real-time, accurate information to keep management and AEs in control. AE pacing and pending revenue reports track sales trends and budget to keep your team on track and motivated. Report templates can be saved and all reports are exportable in a variety of formats.
• Automation manager. Marketron's traffic and billing software is tightly integrated with the majority of the leading automation systems used in the radio industry. The traffic log can be easily exported to automation systems. After spots have aired, the automation file can be imported back into Marketron Traffic for log reconciliation.
• Scratchpads. Log templates called “scratchpads” can be pre-built and saved for programming blocks such as sporting events or other events that air infrequently and might need to be removed at the last minute. This tool saves time and facilitates quick and efficient remedies for unexpected changes.
• Multi-station accounts receivable and billing. From credit approvals through electronic invoicing, our account package delivers what you need. Every feature was designed with participation and feedback from the best users in radio.
• System-wide security. Marketron Traffic offers comprehensive system-wide security that is tailored to your station’s needs.