Marketron Research on Demand

THE OVERVIEW

For stations to meet the greater demand for good, solid market information with less personnel, Marketron has created Research on Demand.

Lead by two industry research veterans with over 30 years of station experience, and backed by a support and clerical staff, Research on Demand is like having a full time research director without adding personnel; and we never have a vacation or sick day.

SWEEP REPORTING

Marketron will deliver to you at the conclusion of each sweep, a daypart-by-daypart book breakout with partisan analysis in an easy to read form to be used as one sheets, corporate reports, presentations, or as a help in negotiating. Each report will be customized to your station’s “look” with proper logos and color schemes. In addition, we’ll also prepare for you your Top Ten rating stories, graphical analysis of share trends and rating growth.

CUSTOM REPORTS

In addition to the stock reports available after sweep, Marketron is prepared to deliver custom reports to you as your needs dictate. We can also provide maintenance of Marketron inventory to include programming, rates and rating estimates.

For more information, contact your Marketron TV Sales representative or e-mail: ResearchOnDemand@marketron.com



Spend less to improve your bottom line with Marketron’s Research on Demand—it’s like having a full time research director without the full time price!!