Data Types Processed and Released To TvSCAN clients

Nielsen Data

• TPT – Ό hour – HDMA, DMA, HWC
• PAV (program average) – HDMA, DMA, HWC
• LPM Data – Ό hour data issued monthly in major markets. Replaces NSI VIP data in those markets
• NHTI (Spanish Dominant)– Hispanic Ό hour and pav data for major Hispanic markets
• Special VIP (Metro/TAR) - Ό hour and pav special report data
• Black Ethnic Data – Ό hour (only) data for major Black Ethnic markets
• Olympic Exclusionary Data
• Nielsen Overnight Data – Daily. Client will download direct. Hosted clients’ data is downloaded, converted and released by Production each afternoon
• NHTI Live Only Data – Monthly national data processed and released to Telemundo Networks
• NTI – Pocket Piece Data – Weekly data converted to a monthly file and released to Telemundo Networks

Scarborough Data - ½ hour qualitative data – 6-month surveys and yearlong surveys – ½ hour program ratings data. We do not change the data in any way, but do QA on it to see if they got the dates wrong. We also create ½ hour TPT files based off the surveys.

Scarborough Vals Data - (Values and Lifestyles) – Additional Scarb data – includes one extra question that they pay extra for

Scarborough Multi-Market – Six month and 12 month releases

Market Spending Data (RSP) – Money spent by consumers in DMA. Currently we are using Devonshire data. It is possible that you can use the files in a User Defined market. You just need to rename the file to the appropriate market code and edit the market in the .dat file

Simmons data – Qualitative data. Fall and Spring surveys. Sends out 5 markets at a time with 3 Raw Data files containing information. They will no longer send out a national file but instead will send out SimmonsLOCAL, which is the Simmons National data using the Psyte methodology applied and released by market. This means there will be no National Simmons or Psyte data anymore

CMR(TNS) Data – Monthly Advertiser dollars for TV Station. We download information from the TNS/CMR FTP site monthly, process, test and release

SQAD Data – National CPP/CPM’s. We will begin processing and releasing this data in-house in July07. Until the present time, clients have received this data directly from SQAD

Papertrends – Newspaper viewership numbers. There is a license file that is attached. The reason for the license file is that they only get the newspapers in their area that they pay for. Received, processed and released monthly

User Defined Books – Time period (only) data built in house with User provided population figures

Donovan (DDS) Data – imported TV estimate numbers, station specific data

Tribune – Program data for Cable clients only