Marketron Broadcast Solutions - TvSCAN - Training

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		August 2010 Training Schedule	September 2010 Training Schedule

		Marketron University provides interactive training to our software users, enabling them to realize the greatest competitive advantages our solutions can provide: improved time management and inventory/revenue optimization. Our experienced training specialists show you how to get the most out of the system - onsite at your station, at a Marketron location, or remotely via the Internet. We offer an array of courses designed for both new and long-time users of our solutions.

Marketron Training


	We offer specialized training to every employee that uses a TvSCAN business system. Our training classes focus on each area of your business and how to use our software to achieve its full potential. Click on your area of interest to view our training calendars.

Marketron Training Schedules

TvSCAN

Introduction to Media This should be the first training class to take. Designed for anyone new to the television business. It is an overview of ratings information, commonly used terms and functions of Marketron products. Account Executives, Assistants and departments outside of sales are welcome.		View Schedule
Beginner Flight Plan Introduction to TV Sales Flight Plan. Flight plan is the most commonly used function of TvSCAN for Account Executives. If you're just getting started get a jump on the learning curve. The course will cover filling out a header, selecting ratings, selecting demos, and creating Avails and Plans.		View Schedule
Advanced Flight Plan Advanced users of Flight Plan will learn additional short cuts and interfaces in the system. Included are how to do Annual Proposals, changing program average ratings, shortcuts in creating multiple flights and shortcuts creating orders.		View Schedule
Trender and Ranker Introduction to TV Sales Trender / Program Ranker, our primary Research Tool. Learn the basics of how to use these tools and what you'll do with them.		View Schedule
Auto Posting An introduction to Autoposting. Topics covered are: Inputing lines to a post, break averaging, assigning PAV's, using overnights, loading invoices and more. Make sure that you've getting the most points when you create your next post.		View Schedule
RSP/Market Spending Learn how Market Spending could help close that next local direct client!		View Schedule
Selling Against Cable An overview of the different types of ratings data (HDMA –HWC –DMA) that both cable and broadcast stations use. How to use Trender / Ranker and Flight Plan to compare the two media.		View Schedule
Newspaper Module Newspaper circulation continues to decrease while rates continue to increase. Marketron has a Multi-media module that allows TVSales users to make an apples-to-apples comparison of newspaper to television in areas of Reach, Frequency, Impressions and Gross Ratings Points.		View Schedule
Internet Module Including an ad on a station website as part of an advertising proposal just got easier with TVScan’s exclusive WEB module. Learn how to create web inventory, build WEB schedules and print combinations of WEB and TV Schedules.		View Schedule
Qualitap Go beyond showing rating and share information learn the basics of using qualitative data. Show your client not only how many people your station reaches but who your reaching as well.		View Schedule
WebAvails With the launch of TVB’s e-port system there are lots of questions about electronic transfers. If you’re confused, take this class to get an understanding of our WebAvails. How to activate it, how to use it and how the WebAvails are being used.		View Schedule
Inventory 101 Learn the basics of creating and maintaining station inventory. Load PAV books, define PAV's, create new inventory, assign dayparts and create estimates.		View Schedule

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